Target Competitor type Product offering Audience Strength Weakness Opportunities Threats
Monday.com indirect 1. Helps organizations and teams stay organized, communicate effectively, and get work done. 2. Project and task management, team collaboration and communication, workflow automation, and integrations with other tools and services. Teams PMs 1. Allows individuals to create and manage their own tasks and projects, set priorities, assign due dates, and track progress. 2. communication and collaboration with other team members. 3. Automate their own workflows and processes with custom rules and triggers, saving time and reducing the need for manual work. 4. Highly customizable 1. Complexity. 2. Cost 3. Limited mobile functionality 4. User interface 1. Continued development and innovation 2. Expansion into new markets 3. Partnerships and integrations 1. Competition
  1. Changes in users needs
  2. Technical issue
  3. Security Breach
  4. Economic downturns | | Asana | indirect | 1. Project and task management
  5. Team collaboration and communication
  6. Workflow automation, and integrations with other tools and services | Teams PMs | 1. User interface intuitive
  7. Task management flexibility
  8. Customization
  9. integrations: | 1. Due date is confusing to set
  10. Set goal feature is confuse to use | 1. Expanding integrations
  11. Improving the user experience
  12. Supporting larger teams
  13. Adding offline support | 1. Competition
  14. Changes in users needs
  15. Technical issue
  16. Security Breach
  17. Dependency on internet | | Clickup | Indirect | 1. Task management
  18. Collaboration
  19. Customization > ability to create custom views and workflows, to allow users to tailor the tool to their specific needs and preferences.
  20. Time tracking
  21. Reporting and analytics
  22. Integration with other tools | Teams PMs Individual | 1. Wild range of features
  23. Integration with other tools
  24. Mobile app access
  25. Strong customer support | 1. Learning curve is large, hard to master quickly
  26. Some wording is confusing and hard for users to know the functionality right away | 1. Simplify features for beginners
  27. Adding offline support
  28. Improving the user experience | 1. Not beginner friendly |

https://www.figma.com/embed?embed_host=share&url=https%3A%2F%2Fwww.figma.com%2Ffile%2FjriO8MDZSE0MADheJ9HURw%2FChole---UIUX-Study-Guide%3Fnode-id%3D362%253A165%26t%3DGBqptJe65js2T8Ma-1

Task Creation Status option editing Commends Implementation
Asana Pro:
Simple task easy and quick to create.
Simple task can be transform to Project task
Con: Simple task doesn’t have status option, only check box is available Pro:
User friendly
Easy to see status from outside
Con:
Color tag is hard to track by users if there are too much task on the calendar Pro:
Description and Commends are easy to see and implement
Con:
Unable to see which task has new commends
ClickUp Pro:
Simple task easy and quick to create.
Con:
Simple task can not be transform to be a project task like Asana Pro:
Task are separated based on status, which is more clear
Con:
None Pro:
Shown besides Task, easy to see and write
Con:
Unable to see commends option outside in other mode other than “List View” mode
Monday Pro:
Simple task creation is easy
Status/message and others stuffs are shown beside the task. (No need to click into the task)
Con:
Not fit Google theme Pro:
Easy to see and edit
Con:
Not fit google theme Pro:
Shown besides Task, easy to see and write
Con:
Not fit Google theme

TakeAway For Google:

| Task Creation | Simple task creation remain Project created first → create simple task → transform simple task to Project task (Asana) | | --- | --- | | Status option editing | Status edit in task → Updated Status shown as a section on the side with customized color → task with different status would be categorized into those sections → Task would also shown with color on the calendar (ClickUp) | | Commends Implementation | Commends and descriptions edit in task → small tag would shown if new message updated |